My role involved reaching out directly to the audience through avenues like radio interviews, podcasts, and engaging with relevant social media communities. With the focus on sharing Sean's authentic and heartfelt story of his journey as a father raising a child with autism, emphasising the emotional depth of the book's themes.
 
Through a combination of traditional and digital channels, I promote the book, encouraging readers to engage with its content and share their own experiences, actively fostering a sense of community and dialogue.
 
My goal extends beyond book promotion; I strive to educate and raise awareness about autism spectrum disorder. Sean's book provides practical tips and resources aimed at empowering and supporting families and individuals affected by autism.
 
Throughout this process, I continuously measure the impact of marketing efforts, tracking book sales, website traffic, and social media engagement metrics. This allows me to refine my strategy over time, optimising my approach to effectively reach and connect with the audience.