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My Background

Professional Summary

As a data-driven digital marketer, I provide expert SEO, PPC, and social media marketing services. I specialise in crafting personalised strategies that yield tangible, measurable results for your business. My commitment to excellence extends beyond words—I deliver measurable successes that resonate with your audience, elevating your brand amidst digital competition. By prioritising a deep understanding of your unique business needs, I tailor services to meet your specific requirements, ensuring impactful outcomes.
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I am passionate about using marketing as a tool to drive positive change in the world. Working with non-profit organisations has also taught me the value of empathy and understanding in connecting with different audiences and promoting social causes which has only strengthened my passion for using my skills to make a difference in the world.

Work Experience

2022 

Marginal Mind Matters NPC. (Margins)

Marketing Director (Volunteer)

As Marketing Director, I lead and coordinated all marketing initiatives, crafting impactful strategies while continuously researching to remain at the forefront of industry trends. Evaluated branding approaches, actively engaged with the audience, and ensured the provision of easily accessible resources. Achievements included a 145% surge in website traffic, 128% rise in social media engagement, and a 75% boost in conversion rates. With a focus on innovation and quality, I ensured our message deeply connected with our audience, resulting in tangible impact and strong relationships.

2019 

Emaculate Designs 

Digital Marketing Specialist (Freelance)

In my role as a Digital Marketing Specialist, I've showcased my versatility and effectiveness by consistently achieving outcomes across diverse industries and client needs. My experience collaborating with national and multinational corporations of all sizes underscores my ability to thrive in fast-paced, competitive environments. My primary focus is helping businesses reach their full potential through effective strategies that elevate online traffic, engagement, and conversions. 

2020 

My Superhero by Sean de Jager

Social Media Director

Effectively created the book cover for 'My Superhero - Autism through the eyes of a father' by Sean de Jager, showcasing keen visual aesthetics and storytelling prowess. Spearheaded engaging radio interviews on Pretoria FM to amplify the book's promotion and foster connections with autism-affected families. Expertly drafted press releases to enhance project visibility. Moreover, orchestrated a successful online fundraiser, generating R8295 for Ruan de Jager, underscoring the power of community support in fulfilling philanthropic endeavors.

Education:

2000 - 2005

University of South Africa (UNISA)

Bachelor of Business Administration (BBA)

Business Management

Marketing

Industrial Psychology

General Management

 

Hobbies & Interests:

 

Yoga and swimming are essential parts of my routine, keeping me grounded and physically fit.  My 6-year-old and I love embarking on new adventures, from outdoor explorations to creative activities at home.
Volunteering holds great significance in my life. I am deeply committed to advocating for social inclusion, working tirelessly to foster diversity and equality in every aspect of society.
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