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Digital Marketer, Visibility Expert
and Brand Strategist.
Glenn
Berggoetz
Overview:
Glenn Berggoetz is a prolific writer/director with a portfolio of twelve feature films, along with authoring acclaimed novels like "Waiting for Evening to Come" and "Fading to Black." As the guitarist and vocalist for Norwegian Soft Kitten, their music has reached over 400 radio stations across 36 countries and five continents. With 17 songs earning spots on indie charts worldwide. Additionally, a seasoned professor with two decades of expertise, specialising in literature, film, and writing.
The Brief:
The primary objective is to enhance visibility and engagement for Glenn Berggoetz's films and music, aiming to drive traffic to his projects' streaming platforms, social media channels, and official website. This involves targeting film enthusiasts who appreciate indie cinema and cult classics, as well as music lovers fond of alternative rock and indie music. Additionally, engaging with active social media users across platforms like Facebook, Instagram, Twitter, and YouTube is crucial.
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My Role:
The digital marketing strategy entails leveraging social media campaigns to target film and music enthusiasts through platforms like Facebook and Instagram, featuring behind-the-scenes content, trailers, and teasers to pique curiosity. Encouraging user-generated content such as fan art and covers of Norwegian Soft Kitten's songs fosters engagement. Additionally, content creation efforts include developing blog posts and articles to highlight Berggoetz's career milestones, alongside video content like interviews and promotional music videos for Norwegian Soft Kitten. SEO tactics involve optimising website content and metadata with relevant keywords, as well as creating focused blog posts or landing pages to enhance visibility for Berggoetz's films and music.
Content Creation
Social Media Campaigns
SEO
Video Platforms
Website
Key Insights and Results
Success metrics will be measured by increased website traffic and social media engagement. Additionally, growth in followers and subscribers across digital channels, alongside increased interactions such as views, likes, shares, and comments on content, as well as streaming numbers for films and music. Positive reviews and mentions will serve as indicators of the campaign's impact on building awareness and fostering a favorable perception of Glenn Berggoetz's work.
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